Make every marketing move count.
I work with fintech, financial, and professional services companies to get the most out of their B2B marketing—clear priorities, smart execution, and real results. Whether you’re early-stage, scaling fast, or already established, I’ll help you move faster and grow smarter.
Punch beyond the noise
Helping you cut through crowded markets with clear messaging and smart execution. Every move is focused on building visibility that drives real conversations, not just clicks.
Accelerate sales
Connecting marketing to revenue by delivering the tools, content, and strategies your sales teams actually need. It’s about faster cycles, stronger engagement, and better-qualified leads.
Spend smarter
Bringing hands-on expertise without the overhead — helping you do more with less, and focus your spend where it moves the business forward.
The 'edge' you need to grow, without the overhead
When it comes to marketing, I take a 'people-first, results obsessed' approach. That's the type of passion and commitment I exude and bring. Leveraging my deep B2B, fintech, financial and professional services experience, I combine strategy and collaboration when needed with real hands-on execution. AI-native and business fluent, I can deliver faster, smarter, and more cost-effective marketing that drives real growth.
Where strategy meets speed— helping B2B businesses grow with sharper thinking and smarter execution.
25+
Startup-10M
Revenue growth builder
Years of proven results, zero fluff


Decades in the game.
Toqio | Freemarket | Trustology | Bloomberg | Thomson Reuters |
RBS | Citi
I’ve worked across a spectrum of financial services ranging from FX and cross-border payments, embedded finance and crypto to derivatives, regulatory reporting, asset management, and data and analytics. I know how to market very simple solutions to very complex products.
I speak B2B end-buyer language — helping startups or listed franchises market to financial institutions and corporates in a way that’s clear, relevant, and commercially useful.
Building momentum, driving results.
From strategy to execution, I can offer the expertise you need to help you break through growth barriers. Whether you're entering a new market, enabling sales, or repositioning your brand, we bring a practical, insight-driven approach that turns ideas into outcomes.
Marketing Strategy optimisation & execution


From analysis to campaign launch, I can sharpen your positioning, develop the right messaging and plan to get you to market fast.


Sales Enablement collateral
I create content and campaigns that help your sales team close more of the right deals.
I handle the research — from interviews to surveys — and turn it into decisions you can act on.
Market Insights


Brand recognition


I build strategies that raise your profile, strengthen your brand, and keep you front of mind.
I had the pleasure of working with Mia at both Trustology and Bitpanda Custody. She brings energy, curiosity, and a real drive to get things done — quickly grasping complex concepts and leaning into change. She’s collaborative, approachable, and a true asset to any team.
Edward Callaghan, BTS Commercial Operations Mgr., Bitpanda Technology Solutions


Mia brought focus, drive, and structure at a critical stage in our growth. She built our marketing from the ground up — developing the strategy, leading campaigns, and growing our brand presence in a fast-moving space. Her work played a real part in building momentum toward our successful acquisition. A true self-starter who delivers under pressure.


Alex Batlin, Founder and CEO, Trustology; Non Executive Director of Custody, Bitpanda Technology Solutions
★★★★★
★★★★★
★★★★★
Mia joined at a pivotal moment and delivered exactly what we needed — deep data and analytics expertise, clear messaging, and a strategy to move forward. She quickly bridged the gap between business and marketing, and helped shape both our brand relaunch and new Data & Analytics business. She’s sharp, proactive, and knows how to turn strategy into real-world action.
Joy Sengupta, CTO, Bamboo Connect; Former HD of Strategy & Development, CLS Group


★★★★★
Mia just got it — she was my eyes and ears across Europe and made things happen with zero fuss. From developing the right sales collateral to running a key client event that saw 80+ banks renew, she made my job easier and delivered results that mattered. A capable, unflappable trusted pair of hands.


Victoria Hood, Former HD of Strategic & Proposition Marketing, Thomson Reuters; Dir. of Strategy & Creative Content, Brown University
Real feedback. Real results.
Discover what senior stakeholders have said about working with me.
★★★★★
Mia hit the ground running — bringing structure, focus, and energy when it was most needed. She helped shape OKRs, get the right budget in place, and led campaigns with speed and purpose. She also worked hard to realign and motivate her team, showing real leadership throughout. Mia brings clarity, pace, and a strong commercial mindset to the table. She's proven to be a dependable counterpart for sales executives.
Mia is sharp, collaborative, and brings a real sense of energy to the work. She played a key role in helping us define and strengthen our messaging and positioning — especially around thought leadership. She asks the right questions, moves quickly, and delivers with clarity. A great partner to have in any cross-functional team
★★★★★


Michael Pierce, Former VP of Commercial, Toqio; Current Founder of MPath
Kunal Galav, VP of Product, Toqio


Flexible support that fits your pace and budget.
Whether you need a strategic interlocutor, an extra set of expert hands, or someone to lead campaign activation—I offer flexible engagement models designed to work how you need.
Fractional support
Project-based consulting
Advisory sessions
Retained support


Why work with me?
Clarity That Cuts Through






Strategy You Can Act On
Results That Matter
I bring focus to the chaos. You’ll get sharp positioning, clear messaging, and a plan that actually moves the needle.
I don’t just hand over a deck. I roll up my sleeves and help you put strategy into action — fast, and with purpose.
From leads and conversions to brand recognition and market growth — everything I do is tied to real outcomes.
67%
33%
28%
36%
of SMEs lack a formal marketing plan, demonstrating a major gap in strategic direction.
Only a third of SMEs have a business plan in place, making it harder for marketing to drive short- and long-term growth
of SMEs cite lack of resources—time, budget, or skills to generate enough leads to meet their growth targets.
of SMEs have a customer retention strategy in place.
Where growth breaks down today
Without a clear marketing strategy, businesses lose ground. These numbers below show how much is left on the table when marketing is treated as an afterthought.
Source: Marketing Tech News 2024
Source: TechBlast
Source: The Marketing Centre 2024
Source: The Marketing Centre 2024
Marketing Intelligence in Action
Where strategy meets speed — clear priorities, smart execution, real results.
CONTACT ME
Book a free consultation
+44-07500-105815
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