Privacy Policy

Effective Date: 01 June 2025

Marketing Intelligence in Action website is owned by Marketing Intelligence in Action Ltd., which is a data controller of your personal data.

We have adopted this Privacy Policy, which determines how we are processing the information collected by Marketing Intelligence in Action, which also provides the reasons why we must collect certain personal data about you. Therefore, you must read this Privacy Policy before using Marketing Intelligence in Action website.

We take care of your personal data and undertake to guarantee its confidentiality and security.

1. Who We Are

Marketing Intelligence in Action Ltd. ("we", "us", or "our") is a London-based consulting firm providing marketing strategy and insights to businesses. We are committed to protecting your personal data and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Data We Collect

We may collect and process the following types of personal data:

• Name

• Email address

• Company name

• Job title

• Phone number (if provided)

• Website usage data (via cookies or analytics tools)

3. How We Collect Your Data

We collect data when:

• You fill out a contact form on our website

• You subscribe to our newsletter

• You correspond with us via email

• You browse our website (cookies and analytics acceptance)

4. Why We Collect Your Data

We use your data to:

• Respond to your inquiries

• Provide services you request

• Send you updates or marketing materials you’ve opted into

• Analyze website performance and improve our services

5. Legal Basis for Processing

We rely on the following lawful bases under GDPR:

• Consent – When you opt in to communications

• Contract – When processing is necessary to fulfill a service

• Legitimate Interest – For analytics and improving our services

6. Data Sharing

We do not sell your data. We may share it with:

• Trusted third-party service providers (e.g., email platforms, analytics tools)

• Legal authorities if required by law

7. Data Retention

We retain your data only as long as necessary for the purposes outlined above, or as required by law. You can request deletion of your data at any time via contact@marketinginaction.co.uk.

8. Your Rights

Under GDPR, you as a UK or EU resident have the right to:

• Access your personal data

• Rectify inaccurate data

• Request deletion

• Restrict or object to processing

• Data portability

• Withdraw consent at any time

To exercise these rights, email us at contact@marketinginaction.co.uk.

9. Cookies

We use cookies and similar technologies to improve your experience. You can adjust your cookie preferences in your browser settings. For more information, see our [Cookie Policy].

10. Security

We implement appropriate technical and organizational measures to protect your personal data from loss, misuse, and unauthorized access.

11. Contact Us

If you have any questions about this policy or your data, please contact:

Marketing Intelligence in Action
Silver Rose Unit 21 East Lodge Village, East Lodge Lane, Enfield, England, EN2 8AS
Email: contact@marketinginaction.co.uk
Phone: +44 7500105815

If you’re not satisfied with our response, you can lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk