WORK WITH ME
The right engagement
for where you are.
Whether you're building from scratch or trying to unstick growth that's stalled, the work always starts in the same place — understanding exactly where your GTM is breaking down before deciding how to fix it.
WHO I WORK WITH
Built for B2B fintech and financial services
at two critical stages
You're business has outgrown its current go-to-market strategy
Your business has evolved, but your positioning, target market and go-to-market strategy haven't kept pace. Whether you're entering new markets, launching new products or preparing for the next stage of growth, you need a commercial strategy that's built for where you're going, not where you've been.
This sounds like you if:
You're expanding into new markets or customer segments.
Your positioning no longer reflects the business
you've become.Growth is creating complexity across sales and marketing.
You need a clearer GTM strategy to support your next phase of growth.
Your expertise isn't translating into market impact
You've built a business with deep expertise and a strong reputation, but your commercial story hasn't evolved alongside it. The value you deliver is clear to existing clients, yet difficult for new prospects to see. It's time to reposition the business for its next chapter.
This sounds like you if:
Your business has evolved but your positioning hasn't.
Most new business still comes through referrals.
Your website and messaging undersell your expertise.
You need a clearer value proposition that differentiates you in the market.
How we can work together
Three ways to engage —all built on the same framework
Fractional
A sustained senior marketing function without the overhead of a full-time hire. I own the GTM strategy, lead the execution programme and sit alongside your leadership team as a commercial partner.
Ongoing · 2–3 days/month
BEST FIT
Scale-ups without a marketing lead, or post-fundraise companies building out their GTM for the first time.
Lighter touch · Flexible cadence
Defined scope · Clear deliverable
Strategic Advisory
Project-Based
Senior strategic counsel without the ongoing commitment. I act as a thinking partner to your leadership team — challenging GTM assumptions, stress-testing strategy and providing a senior commercial voice when you need one.
A specific piece of GTM work with a defined deliverable and timeline. Ideal when you know what needs to be built — a GTM strategy, a category authority programme, a positioning overhaul — and you need it done properly.
Monthly or fortnightly advisory sessions
GTM strategy review and stress-testing
Positioning and messaging critique
Sounding board for commercial decisions
Access to the five-pillar diagnostic framework
BEST FIT
Companies with a marketing function in place that needs senior strategic input rather than hands-on execution.
BEST FIT
Companies with a clear, bounded problem that needs expert execution — a new market entry, rebrand or product launch.
GTM strategy and five-pillar framework build
Category authority and positioning programme
Communications architecture (PR, content, events)
Go-to-market launch planning
ICP definition and market entry strategy
Full GTM audit against the five-pillar model
Strategy ownership and quarterly planning
Execution oversight across channels and programmes
Leadership team participation and board-level reporting
Team briefing, agency management and campaign direction
No pitch.
Just clarity.
Book a conversation
We establish fit, understand your situation, and identify whether a full diagnostic makes sense.
How we start
Where it starts
Clarity before commitment.
A focused and interactive dialogue to understand your business, discuss your ambitions and determine whether working together makes sense.
1
Every engagement starts with a focused conversation to establish fit, understand your situation, and work out whether the GTM Diagnostic is the right next step.
No preparation needed. No obligation. If there's a fit, we go deeper. If not, you still walk away with a clearer view of the problem.
Run a full GTM Diagnostic
A structured session mapping your GTM against the five-pillar framework. You receive a one-page read-out of exactly where the gap is and what to do first.full diagnostic makes sense.
Decide if you want to go further
Fractional, advisory, or project-based — whatever fits your stage and need.
2
3
Understand where your GTM is right now
Identify whether a full diagnostic is the right next step
Get an outside perspective on your biggest commercial blocker
No pitch, no follow-up pressure — useful regardless of what follows
Marketing Intelligence in Action
Where strategy meets speed — clear priorities, smart execution, real results.
CONTACT ME
BOOK A FREE DIAGNOSTIC CALL
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