INSURTECH ·FRACTIONAL · active

New positioning and brand needed to translate into genuine market authority. Building and implementing a full GTM communications programme underpinned by three content themes to be delivered across PR, content and events over 12 months.

Category authority programme — insurtech scale-up

PROOF IN MOTION

The model in action.

↗ Structured category authority programme running across 3 campaigns

FINTECH ·FULL TIME· COMPLETE

Marketing engine from ground up — digital assets scale-up

Built the full GTM and marketing function from scratch. From strategy, narrative and infrastructure to conversion and measurement aligned behind a single commercial goal, reach £1M ARR. Contributed directly to a successful eight-figure acquisition.

↗ 40% of revenue attributed to marketing · Eight-figure acquisition

Your GTM should work as hard as your product does.

If your commercial ambition is outpacing your go-to-market, let's spend 30 minutes finding out exactly why and what to do about it.