About

I’ve spent 25 years working across financial markets and financial technology, helping companies bring complex products to market.

At Bloomberg and Thomson Reuters, I led go-to-market programmes for regulatory, FX and treasury solutions across institutional clients. At Citi and RBS, I learned first-hand how financial institutions buy — how decisions are made, how risk is assessed, and what earns trust.

I then took that experience into the startup world.

At Trustology, I built the product marketing engine that contributed 40% of revenue and supported an eight-figure acquisition. At Freemarket, I generated 30% of a £4M pipeline within nine months. At Toqio, I built over £1M in pipeline and supported the team in securing a Banking Tech Award for Best Embedded Finance System.

Across all of it, one thing has been consistent:

Strong products are not enough. Growth breaks when product, positioning and revenue execution aren’t aligned.

That’s the work I focus on.

How I work

I work at the intersection of product, sales and marketing.

I take time to understand the product properly, clarify positioning, and rebuild the pre-sales structure that turns interest into qualified pipeline.

I focus on foundations before tactics and measurement before scale. Success is defined in pipeline contribution and commercial impact — not activity metrics.

Who I work with

• Fintech startups building or refining their GTM foundations
  

• Founder-led businesses that need clearer commercial alignment
  

• Financial institutions launching or repositioning complex products

Engagements range from fractional leadership to focused structural projects and strategic advisory.

Let's talk.

If growth feels harder than it should, or your product isn’t landing the way it should, let’s have a conversation.