Build the GTM structure your next stage of growth needs.

For B2B businesses where ambition is moving faster than the commercial foundations behind it, I help align positioning, sales, marketing and measurement around a
clearer route to market.

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For growth-stage B2B businesses

What got you here will not always get you there.

You may be seeing:

The challenge

The reality

When growth becomes harder, the challenge is knowing where the real problem sits.

I assess your go-to-market foundations to identify the gaps between where the business is today and what it needs to scale.

Pipeline becoming harder to predict

Sales cycles taking longer

Marketing activity increasing without clear impact

Sales and marketing working from different assumptions

Messaging inconsistent across the business

Growth relying too heavily on relationships

Identifying what's slowing your next stage of growth.

When growth becomes harder, the challenge is knowing where the real problem sits.

I assess your go-to-market foundations to identify the gaps between where the business is today and what it needs to scale.

How I help

Market & customer focus

Are you prioritising the right opportunities, segments and customers?

I look across:

Narrative & positioning

Is your value clearly understood and differentiated in the market?

Commercial infrastructure

Are sales, marketing and teams aligned around the same strategy, messaging and goals?

Activation & conversion

Are your campaigns, channels and activity creating measurable commercial impact?

Measurement & insight

Do you know what is working, what is not and where to optimise?

The outcome: a clear view of what needs to change, what to prioritise and how to build the GTM structure needed for your next stage of growth.

Proof of commercial momentum.

Proof of commercial momentum

Category creation

01

Built GTM foundations for an emerging digital asset infrastructure business, influencing 40%+ of £1M ARR and supporting market credibility ahead of acquisition.

25+ years helping B2B businesses clarify their position, build stronger GTM foundations and turn market opportunity into measurable growth.

Experience shaped across:

02 Pipeline creation

Supported approx. £4M pipeline through repositioning, demand generation and commercial activation.

03 Market visibility

Increased share of voice from 8% to 18% and generated 300+ inbound enquiries in a competitive B2B fintech market.

04 Strategic advisory

Currently supporting B2B businesses across payments and insurance technology with positioning, ICP prioritisation, product messaging, communications strategy and activation planning.