Your Go-to-Market is leaking runway
INTELLIGENCE AND CAPABILITY
Mia Mohamed
4/16/20261 min read
Four B2B marketing specialists sat down for
40 minutes of unfiltered diagnosis
the founders of Marketing Intelligence in Action, Digtective and Sparkr, joined by a strategic communications consultant for growth and transformation. What came out of it wasn't theory. It was the same five breakdowns they see over and over again in real businesses, the ones that quietly burn through budget long before anyone notices where it went.
A few numbers set the scene. 65% of sales and marketing teams report a lack of alignment, and Forrester puts the cost at 2.4x lost revenue growth. 95% of new B2B products fail, not because of the product, but because of gaps in how it went to market. And increasingly, the damage happens somewhere you can't see it: 94% of B2B buyers now use AI somewhere in their research, which means if your story isn't showing up in an AI-generated answer, you're invisible during the exact phase where decisions get made.
The panel didn't stop at diagnosis. They named the most expensive mistake founders make (it isn't what you'd think), explained why most teams are optimising against data that's only 40 to 60% accurate, and argued that the "attention" channels everyone's pouring budget into are no longer where deals actually close.
There's a reason this keeps happening at the same point in a company's growth, and a specific order to fix it in. The full breakdown, the frameworks, and the exact language each expert used, along with the full session to listen to, is all in one place.
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